The History Factory, a US-based pioneer in Digital Archiving, paired with the Layan foundation in Saudi Arabia to create a Middle-East based entity. It’s objective? Channel that knowledge and expertise to directly impact Middle East-based companies results by bringing to life its corporate values in an engaging and relevant manner. To do this, the iWill team was tasked with setting up the entity and get it to a launch-ready phase: from market entry strategy mapping, research and insight mining, corporate identity creation, brand strategy development and digital marketing and launch plan development.

Today Ruwat al Tareekh has been successfully launched and continues to add to the growth of The History Factory.